Superstar

Poop Scoop Awareness Campaign

By: Bianca Bartz - Published: • References: metro
Pink doggy doo is being spotted on streets in the UK thanks to a bizarre new poop scoop awareness campaign.

Oak Tree Heath nature reserve in Nottinghamshire has unleashed activists with pink spray paint, asking them to tint any dog droppings they come across to help draw attention to the mess for National Poop Scoop week. Not only is it intended to shame owners but, strangely, it's supposed to help prevent pedestrians from stepping in it.

If they're willing to bend down and paint the poo pink, they may as well just scoop the excrement themselves to completely eliminate people from ruining their shoes. Stats for Pink Dog Poo Trending: Older & Average
Traction: 6,328 clicks in 326 w
Interest: 4 minutes
Concept: Pink Dog Poo
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: top 100 branding ideas in october, components of selling, and top 50 cosmetics ideas in october.