Gift-Wrapping Fashion

The Peter Jensen Resort 2011 Collection is Ultra Fun

Everyone can attest to how much fun opening a gift is, and not from a bag—I mean full on paper, bows and scotch tape. That’s exactly why the Peter Jensen Resort 2011 collection is so darn fun to look through; everything is reminiscent of that exact moment of unwrapping a present.

All the clothes are extremely colorful and the patterns look like they should be gift-wrapping paper—hence the theme. Be sure to check out the gallery for more delicious shots from the Peter Jensen Resort 2011 collection shot by photographer Leigh Johnson.

Colorful Fashion
Opportunity to create vibrant and eye-catching clothing designs that resemble gift-wrapping paper.
Patterned Clothing
Opportunity to innovate by incorporating patterns that evoke the joy of unwrapping a gift.
Playful Fashion
Opportunity to design fun and whimsical clothing that captures the excitement of opening a present.

Sectors Adopting This

Fashion
Fashion industry can explore new design concepts and materials to create gift-inspired collections.
Retail
Retailers can capitalize on the gift-wrapping trend by offering clothing and accessories that resemble wrapped presents.
Gift and Stationery
Opportunity for gift and stationery industry to collaborate with fashion brands and create wrapping paper inspired by clothing designs.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 3%
Freshness 8%

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