Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,294 inspiring examples.
Trend Reports
Discover why 1,233 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,387 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,233 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,387 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,206 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,294 cutting edge ideas.

Cruisin' Canine Protection

Pet Seat Belts are Safety Harnesses for Animals Riding in Cars

— July 8, 2010 — Autos
Strapping your dog or cat into a human seat belt isn’t really a solution to safe travel for pets. That’s where the pet seat belt comes in.

The pet seat belt, which is also called a pet vehicle safety harness, is a padded, fleece-lined vest that can be fastened to the human seat belt. It works with a car’s seat belt locking mechanism, which engages in a sudden stop. Some states require animals to be secured when riding in a vehicle, but it’s a good practice to keep pets safe even if it's not required by law.
Trend Themes
1. Pet Safety - Disruptive innovation opportunity: Develop advanced pet safety products such as crash-tested pet seat belts or car seats for pets.
2. Customization for Pets - Disruptive innovation opportunity: Create personalized pet seat belts with customization options for pet owners like colors, patterns, or even pet names.
3. Smart Pet Travel Technology - Disruptive innovation opportunity: Integrate smart technology into pet seat belts to monitor pet vital signs, provide real-time location tracking, or alert owners in case of emergencies.
Industry Implications
1. Pet Supplies - Disruptive innovation opportunity: Expand product offerings in the pet supplies industry by introducing a range of pet seat belts and safety harnesses.
2. Automotive - Disruptive innovation opportunity: Collaborate with automakers to design vehicles with built-in pet safety features, such as integrated pet seat belt attachment points or pet-friendly interiors.
3. Technology - Disruptive innovation opportunity: Fuse technology and pet accessories, creating smart pet seat belts with features like GPS tracking, health monitoring, or automatic climate control.
3.3
Score
Popularity
Activity
Freshness