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PES Rings in July With Fun Edible Fanfare

By: Marissa Brassfield - Published:   Updated: Jun 22 2011 • References: youtube and facebook
PES' 'Fireworks' was uploaded to the stop-motion master's YouTube channel yesterday, so while we can't tell whether PES meant to honor Canada Day or Independence Day, we'll assume he meant both.

'Fireworks' by PES is a stop-motion fantasy where a fireworks show is comprised of candy corn, Peeps, Skittles, and even baby corn. Check out the video to see PES' 'Fireworks' in all its glory.

Implications - Edible objects are one way that businesses can appeal to consumer appetites in an upbeat way. Consumers are known to respond well to references to food, and therefore products like these fireworks made out of candy are a great way to capture consumer intrigue.