Once you set your eyes on any of these featured images, you'll very likely be instantly hooked onto Pavel Platonov's photographic hypnosis. The simplistic approach of picture-taking is contrasted by the ever-disturbing images within this series.
Featuring masked men with angular outfits, gold chains and even a knife through their heads, Pavel Platonov's images are truly unique. See this bizarre series for yourselves in the featured gallery.
Implications - Society has become so saturated with advertising thanks to advanced technological mediums, causing consumers to become desensitized to their messages. The advertisements that now attract customers are those which shock them through graphic imagery or taboo themes. Companies can create memorable advertisements by incorporating these elements into their marketing campaigns.
Why This Trend Is Growing
- Graphic Advertising
- Companies can create disruptive innovation opportunities by incorporating shocking graphic imagery or taboo themes into their marketing campaigns.
- Desensitization to Advertising
- With society becoming saturated with advertising, disruptive innovation opportunities arise for companies to find new ways to grab and hold consumers' attention.
- Simplistic Photography
- The simplistic approach of picture-taking in Pavel Platonov's work presents disruptive innovation opportunities for the photography industry to explore new ways of capturing attention.
Industries Being Reshaped
- Advertising
- The advertising industry can seize the disruptive innovation opportunity to incorporate shocking graphic imagery or taboo themes to create memorable campaigns.
- Photography
- The photography industry can explore disruptive innovation opportunities by adopting a simplistic approach similar to Pavel Platonov's work to capture attention in a unique way.
- Marketing
- Companies in the marketing industry can find disruptive innovation opportunities by identifying new ways to grab and hold consumers' attention in a desensitized advertising landscape.
