The Pascual Milk Spot Features a Family Showing Off Their Bones

By: Peter Vallas - Published: May 4, 2011 • References: lechepascual & wewastetime.wordpress
Spanish dairy products manufacturer Pascual has developed a 30-second television spot for Pascual Milk.

Pascual Milk is rich with calcium, and the spot aims to show people the benefits of a calcium-rich body -- it can increase happiness and overall well-being in one's life. The Pascual Milk commercial starts off like a nostalgic beach commercial, although instead of a family or couple running together, it's a group of skeletons enjoying the warm summer air and crisp cool waves hitting the beach.

At first glance, one would have no idea that this is a commercial for milk. After the skeletal family reaches its beach-front home, each skeleton is transformed into human again and able to enjoy a glass of Pascual Milk. Stats for Skeletal Dairy Commercials Trending: Older & Mild
Research: 2,183 clicks in 263 w
Interest: 4 minutes
Concept: Pascual Milk
Related: 65 examples / 50 photos
Segment: Neutral, 0-55+
Comparison Set: 24 similar articles, including: beach babe swimwear ads, 20 milk packaging features, and creepy cause campaigns.