The Outdoor Voices and HOKA ONE ONE work in collaboration to introduce new iterations of the signature OV Clifton sneaker design. The duo drops two colorways of the model, swaying away from the original double tonal versions that launched as a part of Fall/Winter 2018.
The new versions arrive in tonal violet or white with contrasting details showcased on the rainbow lacing system over the white pair. The sneaker itself features a mesh construction over the uppers and the white iterations also come with the option of all-white laces as well. The sneakers sit on a cushioned midsole for soft components and a Meta-Rocker to deliver bounce. The sneakers are rounded out with a 5mm heel to toe drop.
Key Themes Behind This Trend
- Tonal Laced Sneakers
- Disruptive innovation opportunities include exploring new colorways and lacing systems for sneakers.
- Collaborative Footwear Design
- Disruptive innovation opportunities lie in partnering with other brands to create unique and stylish shoe designs.
- Mesh Construction Sneakers
- Disruptive innovation opportunities can be found in developing new materials and construction methods for comfortable and breathable sneakers.
Where This Applies
- Sports Apparel
- Opportunities for disruptive innovation include creating innovative and fashionable sneakers for athletes and fitness enthusiasts.
- Fashion Retail
- Disruptive innovation opportunities lie in partnering with footwear brands to offer exclusive and limited-edition shoe releases.
- Athletic Footwear
- Opportunities for disruptive innovation can be explored by incorporating unique design elements and materials into athletic shoes.
