Using certified organic extracts of sage, lemon, patchouli, jasmine, grapefruit, tea tree, or sage oils, the folks at Erbaviva have created a sweet-smelling product that counteracts the growth of bacteria but doesn't clog pores.
In addition to deodorant, Southern California-based Erbaviva carries an organic pregnancy collection for mothers-to-be, as well as bath, body and aromatherapy products that anybody will love.
Implications - Organic products are increasingly becoming more popular with consumers in today's society, largely on account of the fact that their natural ingredients oftentimes end up being far less harmful than their artificial or chemical counterparts. Companies that make the most of this fact are more likely to attract the growing number of people who are placing a bigger priority on organic substitutes in their daily purchases.
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