The Unusual On/Off ‘A New Kind Of Love' AW 2011 Spread

By: Renee Ramsarran - Published: Feb 16, 2011   Updated: Jun 22 2011 • References: onoff and ftape
The On/Off 'A New Kind Of Love' AW 2011 editorial works with some of the most fashion-forward designers in the UK. Their brilliant fashion collections take center stage in this futuristic series. The wardrobe includes the likes of Ada Zanditon, Hesan Hejazi and Charlie Le Mindu.

The rose-hued 'A New Kind Of Love' AW 2011 breaks the conventions of romance and fashion in this highly unusual photoshoot.

Implications - In a culture overwhelmed with marketing, one of the best ways for a brand to differentiate itself from other products in its field is by creating advertising that features effervescent colors, radical designs, or unusual imagery. By investing in an ad that is visually arresting and non-traditional, the brand stands a good chance of distinguishing itself from competitors.