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Old Models Edit
Juicy Couture's New Image

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Old Models - Juicy Couture's New Image
Juicy Couture's New Image
 Published: Oct 1, 06
 Views: 7,104

Juicy Couture released its latest ad campaign, which features a number of older women as models.  Ad Rants descrives the woman as having “cotton candy” hair, and suggests that this is an attempt to save money by using old models.  I think it’s an innovative approach to getting buzz advertising and that the older ladies make the ad vibrant and fun.

References:  adrants

Filed In:  marketing








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Old Models