OK GO 'End Love' Video is a Chromatic Stop-Motion Flash Mob

By: Allison Love - Published: Jun 17, 2010   Updated: Jun 2 2011 • References: youtube & theawesomer
The OK GO 'End Love' video continues on the band's theme of viral self-directed one-take music videos.

From their classic one-take treadmill video to their mousetrap inspired video and now to their chromatic stop-motion, boy-band-dance-move-inspired, flash mobbed video, OK GO and their YouTube music videos just keep getting better. See the OK GO 'End Love' video above--the care-bear track suits are definitely a necessity.

Implications - Within the increasingly digital age, the easiest way to grab consumers' attention is through the viral universe. Viral videos are just one example of the infectious nature of the digital age. Utilizing social media sites like Facebook, Google and Twitter is a great idea for having your brand's message heard by the world. Stats for Time-Traveling Music Videos Trending: Older & Average
Research: 2,211 clicks in 309 w
Interest: > 3 minutes
Concept: OK GO
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: cheeky 3d music videos, viral youtube exhibits, and music video copycat fails.