Vans works in collaboration with premium chicken and waffles restaurant Sweet Chick on the Off The Waffle sneaker pack. The duo is exclusively releasing the pack at Foot Locker and it spotlights two signature silhouettes -- the Slip-On and the Era. The uppers of both sneaker designs are simplistic, highlighting the iconic waffle sole of the models.
The uppers are made from suede and canvas materials in the light hues of white and light gray before it is hit with Sweet Chick's branding motifs at the back. The waffle outsoles are accented with a light teal stripe adorned with the locations of the restaurant in both Los Angeles and New York. The laces nod to the restaurant as well, with co-branding details showcased on the teal heel plates and the insoles.
Key Themes Behind This Trend
- Collaborative Product Releases
- Opportunity for brands to partner and release unique and exclusive products.
- Branded Fashion Collaborations
- Growing trend of fashion brands collaborating with other industries to create unique products.
- Food-inspired Fashion
- Emerging trend of incorporating food motifs and branding into fashion designs.
Where This Applies
- Footwear
- Opportunity for footwear brands to collaborate with restaurants and create limited-edition sneaker designs.
- Hospitality
- Opportunity for restaurants and food-related businesses to expand their branding into the fashion industry through collaborations.
- Fashion
- Opportunity for fashion brands to collaborate with restaurants and create food-inspired fashion designs.
