The Nutella 'Rise and Shine' campaign has been launched in Australia, inviting families to "rise and shine" by using the sweet chocolate and hazelnut spread in their early morning rituals.
Created by agency BMF and directed by one of the world's top ad directors Tong Beng, the Nutella 'Rise and Shine' commercial appeals to viewers' emotions, with the aim to capture the warmth of a morning meal shared with your loved ones. The commercial is filled to the brim with sunshine and brightness, with the song 'Morning Time’ by Martin Stephenson and the Daintees playing the background.
This cheerful campaign is the first Australian commercial by Nutella parent Ferrero in eight years. Says Ferrero's marketing director Yannick Durand, "The BMF team and director Tong Beng have done a beautiful job, of bringing this to life, with authenticity, nuance, and sensitivity. It has been a wonderful journey, ending with one of the strongest testing ads we have ever seen."
Stats for Morning Ritual Food Campaigns
Trending: Older & Average
Research: 1,176 clicks in 194 w
Interest: > 3 minutes
Concept: Nutella 'Rise And Shine'
Related: 68 examples / 52 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: collated chocolate containers, purse for gluttonous women, and celebratory spread branding.
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