Superstar

From Collaged Jam Jars to Cannabis Chocolate Spreads

By: Meghan Young - Published: Jun 18, 2014
Whether cartoonish to appeal to children, elegant to appeal to adults or a perfect blend of both to appeal to all ages, these examples of spreadable goods packaging involve foods that can be targeted to just about anyone based solely on branding. Granted, the cannabis and alcoholic chocolate spreads are without a doubt not made for children.

Yet as long as a person loves fruit preserves and doesn't have a serious nut allergy, these spreads are quite universal. Finding a niche can be difficult unless one has a strong vision. This vision is translated through the branding. One of the examples of spreadable goods packaging involves a cross-stitched logo that instantly gives the jam a maternal, homemade appeal while another is much more sleek and minimal for mature professionals.