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The Nordic Women in Chanel editorial features a classically beautiful aesthetic. Shot mostly in black and white, the images are as haunting as they are eye candy worthy.

Photographer Peter Farago captures five different models for Smut #4 Spring Summer 2011. The beauty in each image shines through despite their bleak quality with little or no color at all. Classic ensembles paired with bare backgrounds also add to the overall mysterious feeling of the photo shoot.

Don’t underestimate the power of these shots, as the impact lies in their simplicity.

Implications - No longer looking for edgy styles, female shoppers desire ways to stay in touch with their feminine sides. Designs that feature a subtler aesthetic are appealing to consumers who want to stay classic with their look. Creating simpler styles could help a company trying to grow its brand.