Superstar

Noo-Del Packaging Literally Embodies an Asian Aesthetic

By: Amelia Roblin - Published: • References: helenmariabackstrom.blogspot & lovelypackage
I love to look at student design work -- it's so unbounded and so imaginative. Noo-Del packaging by Helen Maria Backstrom embodies a true sense of creativity, treating takeout boxes into works of cultural art.

The Swedish student took the typical form of takeaway cartons and reinterpreted it as a head. Using simple geometric blocks of color, a face was filled in to take the undeniable appearance of a Japanese geisha.

Too perfect was the opportunity to include chopsticks within the container as well. When sealed, Noo-Del packaging has its two top tabs stuck together, surrounding a pair of wooden utensils that create the look of hairpins. When placed in the open box, the implements continue to resemble styling sticks, giving the food container an animated appeal you'll really struggle to recycle once your noodle dish is digested. Stats for Personified Geisha Pouches Trending: Older & Average
Traction: 17,647 clicks in 182 w
Interest: 4 minutes
Concept: Noo-Del Packaging
Related: 104 examples / 80 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: professional chef packaging, flexible eco packaging, and gourmet beef branding.