The Nokia X1-00 Takes Aim at Developing Nation Consumers

By: Jordan M - Published: Mar 10, 2011 • References: & marketingmagazine
Developing nations are home to a massive chunk of the world's population and it is with that fact in mind that the Nokia X1-00 takes its cues.

Designed with a selling price of 35 euros in mind, the Nokia-X100 is a low-cost cell phone targeted at the "next billion" customers that the company expects to develop in high-density, emerging countries like those in south Asia and Africa. In order to capitalize on this potentially lucrative market, the Nokia X1-00 comes equipped with a FM radio, a headphone jack, a loudspeaker, a built-in flashlight as well as support for up to five different phone books to be stored on the phone simultaneously.

According to Nokia, the Nokia X1-00's low retail price will make it "accessible to people for whom that's nearly a month's salary." Stats for Low-Cost Cell Phones Trending: Older & Chilly
Research: 2,741 clicks in 272 w
Interest: 2.5 minutes
Concept: Nokia X1-00
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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