Everyone loves fresh groceries at affordable price points and with the announcement of No Frills' 'Hauler' line, those smart shoppers can flaunt their brand love in a manner that's more stylish than carrying around a plastic grocery bag.
The Hauler line is a fashionable collection that celebrates the discount grocer. The line consists of a reusable bag, a long-sleeved tee and numerous graphic tees. All of the items feature the chain's iconic bright yellow colorway, which nods to the brand's loyal consumers. When asked about the popularity of the chain, the brand's President of marketing for Loblaw's discount division Mary MacIssac said, "They're kind of wearing this as a badge of honour. It's a cool way of celebrating these customers, and doing it with this No Frills swagger."
The items are currently available through the brand's dedicated eCommerce page.
Image Credit: Loblaws, Hauler Via Instagram @Haulhard
