Deconstructed Uneven Sneakers

The adidas x Donald Glover Nizza Sneakers Boast Frayed Details

adidas and Donald Glover have been in the works of creating collaborative footwear recently and unveiled three sneaker designs thus far -- the latest is the Nizza sneaker. The Nizza model is constructed from a distressed canvas material throughout the uppers in an off-white color before detailed with white accents and a solid sole unit.

The creamy color palette is also contrasted with some subtle blue details found on the laces. This deconstructed design aesthetic is also informed across the stitching details as it features uneven finishing along with the frayed edges and the inside-out eyestays. To round out the Nizza sneakers are hand-painted three stripes branding and a moth graphic found at the insoles.

Deconstructed Sneakers
Opportunity to innovate by designing deconstructed sneakers with unique stitching and frayed edges.
Collaborative Footwear
Opportunity to collaborate with artists in creating unique and creative footwear designs.
Distressed Canvas Material
Opportunity to use distressed canvas material in fashion and apparel industries for a unique and edgy look.

Who This Affects Most

Footwear Industry
Opportunity for footwear companies to collaborate with artists and create unique designs.
Fashion Industry
Opportunity for fashion designers to use distressed canvas material and deconstructed design across their clothing range.
Art Industry
Opportunity for artists to collaborate with footwear companies and showcase their unique designs on sneakers.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 52%
Freshness 9%

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