Nike's collection of 20th Anniversary Air Max 90's continues to release, and the latest is the pair shown here in detail. They sport a metallic gold colorway constructed from crackled leather along with a classic white midsole and black accents.
As with the other pairs involved in the collection, they are limited to 57 pairs worldwide.
Implications - Businesses at the top of their game know that there is nothing that can't be juxtaposed with a little creativity, and hybrids like these crocodile sneakers are a great example of how there is a real consumer desire for creative products that blend two worlds together. You have to be really fearless to add a luxury material to a recreational type of footwear, but it's that kind of daring creativity that bored consumers definitely appreciate.
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Concept: Crocodile Sneakers
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Segment: Females, 18-35
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