The New Straits Times Ads Provide a Deeper Perspective

By: Amelia Roblin - Published: Dec 14, 2010 • References: mccann & adsoftheworld
Every publication takes a perspective, but these New Straits Times ads suggest that this newspaper provides a larger scope to each story. Designed by the McCann Erickson Malaysia advertising agency, this clever campaign brings another dimension to a flatter form of media.

By extruding the front page scene, these New Straits Times ads reveal the happenings of the breaking news background. Whether it's an economic, a political or a social issue being discussed, these profound prints disclose the whole story. Stats for Profound Newspaper Prints Trending: Older & Average
Research: 9,740 clicks in 283 w
Interest: 4 minutes
Concept: New Straits Times Ads
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: promiscuous promotional prints, 50 mixed-media advertisements, and techie concert campaigns.