The New Straits Times Ads Provide a Deeper Perspective

Every publication takes a perspective, but these New Straits Times ads suggest that this newspaper provides a larger scope to each story. Designed by the McCann Erickson Malaysia advertising agency, this clever campaign brings another dimension to a flatter form of media.

By extruding the front page scene, these New Straits Times ads reveal the happenings of the breaking news background. Whether it's an economic, a political or a social issue being discussed, these profound prints disclose the whole story.