Potential

VeryFirstTo Targets the Early Adopter Market

By: Julian - Published: • References: veryfirstto & dailymail
In a first for the market, a new luxury retail site called VeryFirstTo has launched, offering the public the exclusive opportunity to be the first people in the world to discover, own and experience only the very latest luxury items.

In spite of the recession, the luxury market has boomed, with sales of premium products at an all time high. The new luxury retail site is capitalising on this and doing it in a very unique way. Targeting a previously neglected group of early adopters (VeryFirstTos,) the new luxury retail site plays on their insatiable appetite to be the first to own the latest gadgets, fashion accessories and brands.

VeryFirstTo has enlisted the help of, what they are dubbing ‘Connoisseurs’, a group of influencers that include the likes of fashion genius Giles Deacon, model Poppy Delevigne and Michael Ward, Managing Director of Harrods who will identify what they believe to be the most prestigious newly launching products and experiences. Resounding confirmation that only the most desirable items feature on the site. Stats for Celebrity Curated Luxury Sites Trending: Older & Buzzing
Traction: 3,982 clicks in 94 w
Interest: 1.3 minutes
Concept: New Luxury Retail Site
Related: 75 examples / 58 photos
Segment: Neutral, 18-55+
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