The New Era Denim Collection drew inspiration from the time period of the Wild West. The denim hats feature a slightly worn-in and vintage look, as the front of the caps are tattered. The hats are a stylish way to keep cool this summer and an ideal alternative to New Era's classic baseball hats.
Implications - A simple way for a business to retain its loyal clientele is by providing updated and enhanced versions of the products they already love. In doing so, consumers demands for fresh and original concepts will be easily met.