The Moschino Spring/Summer 2010 men's collection is a pastiche of gentlemanly nerd style and edgy 80s punk. Intermingled between smart blazers, suit separates and well-tailored trousers are studded leather jackets, patch-covered button-downs and rolled-up plaid pants. It's a combination that works in its severity.
My favorite piece from the Moschino Spring/Summer 2010 men's collection is the rainbow-piped blazer in the first image. It blends whimsy and semi-formal style effortlessly.
Implications - These preppy blazers capitalize on the attractiveness of the blazer, yet infuse it with a modern touch. Companies should remember that it is not always necessary to make an entirely new product when trying to make money. Using a familiar design and making small changes (as seen with this rainbow blazer) is a great way to spin a product to have modern appeal.
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Research: 10,538 clicks in 304 w
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Concept: Moschino Spring Summer 2010 Men's
Related: 114 examples / 88 photos
Segment: Males, 18-35
Comparison Set: 42 similar articles, including: head-to-toe monochrome, clean-cut fall menswear, and nerdy minimalist menswear.
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