Red Carpet Shoe Ads
Set against a glossy ruby red floor, the shoes appear on a very modern version of the classic red carpet. Colorful jelly gladiator sandals, ballet flats and strappy heels are the center of attention for this year's shoe styles in the Miu Miu SS 2011 campaign.
Implications - As the recession comes to an end, consumers are looking for ways to include some luxury into their lives. Products that feature an element of prestige attract shoppers who want to experience something one-of-a-kind.