Psychedelic Tennis Sneakers (UPDATE)

The Missoni Converse Fall/Winter 2012 Collection is Bold

The Missoni Converse Fall/Winter 2012 shoe collection showcases sneaker designs that look like the sewing machine exploded -- in a good way. Crazy Missoni fabrics are utilized in the collaboration with the Auckland Racer and Pro Leather Converse shoe models. All in all, there are 20 different shoe designs in this season's collections.

The Missoni Converse Fall/Winter 2012 shoe collection will be released in Paris at colette on September 28th. London artist Gary Card has been commissioned to create a installation that matches the shoe collection's crazy fabric designs. Along with each pair of shoes comes a hardcover book that is made from the same fabric as the shoes. Dip into your savings just a little bit to cover the $517 price of these awesome kicks.

Bold Sneaker Designs
Opportunity to disrupt the sneaker industry by introducing bold and unconventional designs.
Collaborations with Fashion Brands
Disruptive innovation opportunity lies in partnering with fashion brands to create unique and exclusive shoe collections.
Innovative Fabric Utilization
Opportunity to disrupt the textile industry by utilizing unconventional fabrics in shoe designs.

Where This Applies

Footwear
Disruptive innovation potential in the footwear industry through the introduction of unconventional and bold designs.
Fashion
Disruption opportunity in the fashion industry by collaborating with footwear brands to create unique and eye-catching shoe collections.
Textile
Potential for disruptive innovation in the textile industry by exploring unconventional fabric utilization in fashion products, such as shoes.
SCORE
5.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 75%
Freshness 8%

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