Aira Cosmetics Produces PETA-Unfriendly Eye Fringe
According to Luxist, the fur used in the Aira Cosmetics mink eyelashes is harvested by brushing live farm animals. From there, individual hairs are selected to create the eye fringe. I'll stick with mascara.
Implications - Animal-friendly products are consistently increasing in popularity due to consumer awareness about the products they purchase. Social consciousness is an extremely important aspect of modern society, so companies would benefit from producing items that customers can feel comfortable purchasing in regards to their contribution to social and animal rights.