Mike Charlton decided that he would do something about all of the unused waste in this world. Taking one step at a time, he set off to find places in his community where he could use waste as a backdrop for art.

His first project came in the form of turning a hot air vent into an inflatable seahorse-creature. Always thinking of the big picture, Mike Charlton has championed resourceful and eco-friendly art.

Implications - Consumers in modern society are looking for a sense of whimsy in all of their products. Everyday items that feature an element of entertainment appeal to those with hectic lifestyles.