Customizable Watch Collections

Bamford Watch Department Drops the Miami Pack Series for SS18

Bamford Watch Department drops its latest 'Miami Pack Series,' inspired by the hues of the coastal city. The range of timepieces is comprised of sporty-chic and color-customized watch face details in blue, orange, green, and pink. The wrist watches prepare for beach season with their color customizable components, as well as their durable scratchproof stainless steel finishes.

Additionally, the watches are coated with military-grade titanium for further sturdiness. Made suitable for swimmers, the Mayfair model can sustain water for up to 100 meters. Strap personalization is also an option, with the choice of either rubber or leather. Requests for Miami Pack Series watches begin at $577 USD and are available online at Bamford Watch Department.

Customizable Watch Collections
Disruptive innovation opportunity in the watch industry by offering personalized and color-customizable timepieces.
Sporty-chic Timepieces
Disruptive innovation opportunity in the fashion industry by creating stylish and durable watches suitable for beach and sports activities.
Color-customized Watch Face Details
Disruptive innovation opportunity in the design industry by offering customizable watch face details in a variety of vibrant colors.

Sectors Adopting This

Watch Industry
Disruptive innovation opportunity in the watch industry by introducing customizable watch collections.
Fashion Industry
Disruptive innovation opportunity in the fashion industry by creating stylish and durable sporty-chic timepieces.
Design Industry
Disruptive innovation opportunity in the design industry by offering customizable watch face details in a variety of vibrant colors.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 28%
Freshness 8%

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