In an effort to promote Mentos’ new large gum bottle using social media, Mentos recently held a contest where contestants were set to create sculptures out of Mentos chewing gum. The Martin Agency posed the question "how will this much gum inspire you?" to a group of seven creative sculptors who wanted to win a prize and be featured in the Mentos Gum Gallery. The two winning sculptures will be featured in magazine print ads.
The Mentos Gum Gallery video showcases the artists and their creations. The sculptures range from octopuses to classical busts. One of the girls mentions that she chewed over 80 pieces of gum to create her sculpture. Mentos provided the artists with as many chewing pieces as they wanted to create their work of art.
Stats for Sticky Sculpting Contests
Trending: Older & Average
Research: 6,737 clicks in 270 w
Interest: > 3 minutes
Concept: Mentos Gum Gallery
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: gum art, chewing gum sculptures, and 20 pieces of chewing gum art.
Chewing Gum Sculptures
20 Pieces of Chewing Gum Art
Turn Your Gum Into Origami Art
Cute Kid Edibles