The carefree yet chic look of trousers have been popular on the fashion scene lately, and these Matthew Williamson Ikat Trousers prove that the loose-fitting pants can definitely make a fashion statement.
The pants feature the signature casual feel of a trouser, complete with low pockets on the side and a psychedelic print of a kaleidoscope of colors all over. Pairing the Matthew Williamson Ikat Trousers with a simple top will give you a playful yet classic look.
Although probably not right for the faint of heart, be sure to rock these pants if you dare to be bold.
Implications - No longer attracted to overtly revealing styles, consumers are now looking for more casual ones. Designs that combine style with comfort are appealing to shoppers who don't want to sacrifice either one. Coming out with more pieces like this could help a corporation increase its popularity.
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Concept: Matthew Williamson Ikat Trousers
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Segment: Females, 18-55
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