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The Matteo Ragni W-eye Collection for MAWOOD

By: Armida Ascano - Published: Oct 2, 2010   Updated: Jun 7 2011 • References: matteoragni and dezeen
The Matteo Ragni W-eye collection for MAWOOD conjoins two of this season's hottest trends -- eyewear and woodgrain. The glasses in this collection are made of various types of actual wood laminated in aluminum.

Among the wide range of woods available are oak, mahogany and chestnut. The Matteo Ragni W-eye collection makes for a line of ultra-chic eyewear that is both flexible and totally individualistic.

Implications - As corporations continue to produce merchandise in bulk, so too do their wares saturate the marketplace. North American society stresses the importance of individualism and thus consumers are looking for products that will make them stand out rather than blend in. Corporations are now finding much more success in limiting the amount of products they make and branding their merchandise as exclusive rather than readily accessible.