Kotex Advertises Its 3D Capture Core Pads with Two Marketing Games

By: Laura McQuarrie - Sep 10, 2014
References: ubykotex & prdaily
As part of its 'Save the Undies' campaign, Kotex released two marketing games that have underwear take the place of the damsel in distress.

In Pad Racer, players are challenged to race around on a pad, capturing drops, avoiding cramps and ultimately, rescue the underwear from being soiled by "The Period Squad.' The second game, Pad Flyer, features a winged pad flapping through the air with a similar mission. These games both adopt an 8-bit retro style and are playable online through Kotex. In each of the games, players must make use of the 3D Capture Core features of the Kotex pad to boost their high scores. The game concepts may make some people uncomfortable, especially since the games have the option to share your scores on Facebook with others after you have done your best to save the underwear.