British menswear brand Percival is highlighting the value of local craftsmanship with its new Made in England capsule, a limited collection produced in partnership with some of the country's longest-standing manufacturers.
The range includes a waterproof Hunter Jacket, limited to 100 individually numbered pieces, and a herringbone Wool Car Coat, both priced at £600 and made at Cooper & Stollbrand, a Manchester factory with more than 150 years of history. Additional pieces include a superfine Lambswool Jumper, priced at £250, knitted in Leicestershire, a matching Wool Soft Trucker Cap, priced at £90, and a leather military Derby, priced at £350, created with Northamptonshire shoemaker Sanders.
Each design is produced in runs of 100 or fewer, combining traditional manufacturing techniques with Percival's contemporary silhouettes. The collection is now live and available on Percival's website and across three London stores.
The capsule reflects growing interest in heritage craftsmanship, local production and the stories behind how clothing is made. For fashion brands, collaborations with established manufacturers offer an opportunity to differentiate premium products through provenance and specialized expertise, giving consumers a more tangible reason to invest in pieces beyond their aesthetic appeal.
Image Credit: Percival
What Makes This Trend Stand Out
- Localized Luxury Capsules
- Limited regional production gives premium apparel brands a stronger provenance story while creating scarcity-driven value for consumers seeking distinct alternatives to mass-market fashion.
- Heritage Manufacturer Collaborations
- Partnerships with long-standing factories introduce new ways for contemporary labels to merge archival expertise with modern design, reframing traditional production as a premium differentiator.
- Traceable Craft Fashion
- Consumer interest in how garments are made is expanding the appeal of transparent supply chains, numbered releases and maker-led storytelling across higher-end fashion collections.
Sectors Adopting This
- Menswear
- Premium menswear is being reshaped by small-batch collections that emphasize local craftsmanship, enabling brands to compete through authenticity rather than seasonal volume.
- Apparel Manufacturing
- Established domestic factories are gaining renewed relevance as fashion labels look for specialized production partners capable of supporting exclusive, story-rich product lines.
- Luxury Retail
- Retailers can strengthen high-value assortments through provenance-led merchandise that connects shoppers to materials, makers and regional manufacturing heritage.
