Dior unveils its first-ever range of luxe beachwear in time for the Summer 2019 season, boasting designs by Kim Jones and captivating the bold design language of his work. There are also some notable pieces in the collection that feature Hajime Sorayama artwork plastered throughout the essentials.
The range features lightweight textiles for the season, laid-back silhouettes -- this includes the new iteration of the signature B23 sneakers and the totes made from convertible nylon. There are two main pieces that feature the signature Sorayama robot across floral fields and ocean spray. Additionally, the range also features a cotton beach towel, silk bandanas, Bermuda shorts, and packable nylon jackets. The selection of bags is ultra-functional as well, featuring elements including zipper pulls and nylon shells.
What's Driving This Trend
- Graphic-heavy Luxe Beachwear
- Opportunity for disruptive innovation: Develop a line of beachwear that incorporates digital prints and bold graphics for a unique and eye-catching aesthetic.
- Lightweight Textiles
- Opportunity for disruptive innovation: Create a line of beachwear using innovative lightweight fabrics that provide enhanced comfort and breathability in hot weather conditions.
- Convertible Nylon Totes
- Opportunity for disruptive innovation: Design versatile beach totes made from convertible nylon that can easily transform into different shapes and sizes, offering flexibility and convenience to users.
Who This Affects Most
- Fashion Retail
- Opportunity for disruptive innovation: Introduce a new range of luxury beachwear in the retail market, featuring innovative designs and materials to cater to the evolving preferences of fashion-conscious consumers.
- Textile Manufacturing
- Opportunity for disruptive innovation: Develop and produce lightweight textiles that are specifically designed for beachwear, offering improved comfort and performance in beach and resort settings.
- Accessories Design
- Opportunity for disruptive innovation: Create a line of convertible nylon totes and other functional beach accessories that combine style, durability, and versatility for the modern beachgoer.
