The Lotte Eclairs Ads Personify the Idea of Fruit-Filled
Leslie Chen — June 24, 2011 — Marketing
References: rediffusionyr & adsoftheworld
If you think candy ads are usually juvenile, these Lotte Eclairs ads will definitely change your mind. The advertisements promote the candy brand's Choco Caramel candy with fruit inside and takes the idea of fruit-filled to the next level.
Made by advertising agency Diffusion Y&R, the Lotte Eclairs ads features a different fruit in each image: orange, mango and strawberry. The woman in each image is basically pregnant with fruit via their fruit partners. The personification of the chocolate will have you chuckling for this different approach on what it means to be filled with something.
The Lotte Eclairs ads gives a humorous visualization on the fruity chocolate sweets being advertised. Look no further if you love the mixture of these two ingredients in your candy because clearly, this one is about to burst.
Implications - Advertisements that have some sort of humor injected in them are more attractive than ones which simply have pleasing imagery. Modern consumers are looking for a quick break from their stressful lifestyles and find designs with whimsical elements in them appealing. Companies could focus on this desire in order to grow their customer appeal.
Made by advertising agency Diffusion Y&R, the Lotte Eclairs ads features a different fruit in each image: orange, mango and strawberry. The woman in each image is basically pregnant with fruit via their fruit partners. The personification of the chocolate will have you chuckling for this different approach on what it means to be filled with something.
The Lotte Eclairs ads gives a humorous visualization on the fruity chocolate sweets being advertised. Look no further if you love the mixture of these two ingredients in your candy because clearly, this one is about to burst.
Implications - Advertisements that have some sort of humor injected in them are more attractive than ones which simply have pleasing imagery. Modern consumers are looking for a quick break from their stressful lifestyles and find designs with whimsical elements in them appealing. Companies could focus on this desire in order to grow their customer appeal.
Trend Themes
1. Humorous Advertisements - Incorporating humor in advertisements can attract modern consumers looking for a quick break from their stressful lifestyles.
2. Whimsical Designs - Designs with whimsical elements are appealing to consumers seeking a break from their daily stressors.
3. Fruit-filled Treats - The concept of fruit-filled candies presents an opportunity for innovation in the confectionery industry.
Industry Implications
1. Advertising and Marketing - Brands can leverage humor in their advertising strategies to engage and attract customers.
2. Graphic Design - Incorporating whimsical elements in design can enhance the appeal of products and advertisements.
3. Confectionery - Developing and marketing fruit-filled candies can disrupt the confectionery market and cater to consumer preferences.
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