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The Loft37 Spring/Summer 2013 Advertorial is Vibrantly Floral

By: Jana Pijak - Published: • References: loft37.pl & designscene.net
Model Plus face Hanna stars in Loft37 Spring/Summer 2013 ad campaign. The brunette beauty is captured by the lens of photographer Krzysztof Wyzynski who creates a botanical image series for the Polish shoe label.

Hair and makeup artist Wilson gives Hanna a fresh faced look with a bold red lip while stylist Andrzej Sobolewski dresses her in a slew of flirty and feminine fashions that range from little red dresses and geometric tunics to fitted short and tank combinations.

The Loft37 Spring/Summer 2013 ad campaign fuses photographic imagery along with the botanical infused graphics of digital artist Olka Osadzinska. The Polish illustrator creates oasis themed elements that add a tropical touch to this summer-ready advertorial spread. Stats for Charming Botanical Campaigns Trending: Older & Buzzing
Traction: 10,024 clicks in 81 w
Interest: 3.4 minutes
Concept: Loft37 Spring/Summer 2013
Related: 72 examples / 55 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: pin-up housewife campaigns (update), glamorous sneaker campaigns, and edgy british model campaigns.