The Liu Jo Spring 2012 campaign is soft and relaxed. Shot in multiple settings inside and outside of a house, the ad campaign has a homey feel that gives the clothing a cozy, casual and chic appeal. Nevertheless, there are dressier options showcased as well.
Shot by fashion photographer Mario Sorrenti, the Liu Jo Spring 2012 campaign stars supermodel Kate Moss. Moss brings her elegant bohemian style to the photo shoot, which perfectly complements the Italian denim label's aesthetic. From slouchy tops to form-fitting jeans, the collection offers a range of feminine pieces that are perfect for the upcoming season.
Complete with naturally lush curls and a smokey eye, the looks in the Liu Jo Spring 2012 campaign would work for casual nights out or lounging around the house.
Stats for Bedroom Denim Ads
Trending: Older & Buzzing
Research: 29,496 clicks in 220 w
Interest: 4 minutes
Concept: Liu Jo Spring 2012 Campaign
Related: 81 examples / 62 photos
Segment: Females, 18-55
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