To promote the new Lexus CT 200H, Lexus' affordable hybrid sedan, the automaker decided to take over the Roosevelt Hotel with a stunning 3-D visual projection.
The Lexus CT 200H interactive spot is almost 5 minutes of pure enjoyment for anyone who was lucky enough to see the spot live. The Lexus CT 200H spot promotes its environmentally friendly aspects while not forgetting its quick handling and elegant Lexus styling.
The Lexus CT 200H is aimed for younger buyers with a bit of a rebellious side. The spot by Pearl Media aims to target those young affluent buyers who want to drive a sweet car without harming the environment, which the Lexus CT 200H showcases in this projected advertisement.
Stats for Projected Car Releases
Trending: Older & Mild
Research: 1,303 clicks in 264 w
Interest: > 3 minutes
Concept: Lexus CT 200H
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: athletic projection promotions, projected shop launches, and light-emitting architecture.
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