Waterproof Pleasure Devices
The Lelo Alia is part of a three-item collection of miniature massage toys by the company. What makes these different from traditional adult toys is that they are waterproof and rechargeable. So whether you are in the bathtub or in the bedroom you can have your desired satisfaction.
Implications - This kind of foresight is one of the reasons the Lelo Alia's marketing hook is so engaging. By showing a mind for their products in a way that is so personal to its potential consumers, Lelo Alia immediately distinguishes itself as a the thinking person's adult pleasure toy company.