Les Petits Joueurs LEGO Clutch is for Playful Fashionistas

By: Michael Hines - Published: Apr 27, 2011 • References: ahalife & fastcompany
LEGO is finally making its way into the world of high-fashion with the LEGO Clutch from Les Petits Joueurs. The LEGO Clutch, created in Florence, Italy, is exactly what it sounds like: a handmade clutch that incorporates LEGO bricks into its design.

This playful clutch was originally developed by Mariasole Cecchi, who created her first LEGO Clutch on a whim one night. Friends loved the design and encouraged her to start a business and thus, Les Petits Joueurs was born. These clutches may look like toys, but they aren't priced as such with each one selling for $995. Check them out here and be sure to check out all of the other less-fashionable, but still cool, original LEGO creations from the Trend Hunter archives. Stats for Building Block Fashion Accessories Trending: Older & Mild
Research: 5,208 clicks in 265 w
Interest: 4 minutes
Concept: LEGO Clutch
Related: 88 examples / 68 photos
Segment: Females, 18-35
Comparison Set: 32 similar articles, including: toy brick oscar primers, lego mobile covers, and lego cell phone handles.