In order to appeal to the male demographic, the Le Slip Francais underwear ad incorporates lots of below-the-belt humor.
This video commercial features an attractive redhead dressed like a classic 50s housewife with red nails and lips, constantly giving the camera provocative smiles. She places eggs that are supposed to represent a certain part of the male genitalia on the table, and then places a generic brand of underwear over one set and Le Slip Francais over the other. She then proceeds to smash them with a hammer—causing many watchers to cringe I’m sure—with extremely surprising results.
The Le Slip Francais underwear ad appeals to men with its hilarity as well as its suggestive imagery.
Stats for Egg-Smashing Underwear Commercials
Trending: Older & Warm
Research: 1,430 clicks in 178 w
Interest: > 3 minutes
Concept: Le Slip Francais Underwear Ad
Related: 78 examples / 60 photos
Segment: Males, 12-55
Comparison Set: 29 similar articles, including: ungergarment personality charts, politically provocative boxers, and booze bag underwear.
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