Studio Aisslinger designed a new food court located in Hamburg, Germany dubbed Le Big TamTam. The founder and principal of his eponymous design firm, Werner Aissliner shares, “We didn’t want to create a typical marketplace. At Le Big TamTam it’s all about the experience, and the unexpected color combinations.”
It is located inside Hanseviertel at Große Bleichen -- this is the first mall heritage listed in the city and it first opened in 1980. Most of the mall remains the same as it was and the team worked with Tellerand Consulting to envision a bright space where guest can enjoy their meals. Le Big TamTam creates a modern and whimsical space that is full of fun and discovery.
Image Credit: Studio Aisslinger
What's Driving This Trend
- Colorful Culinary Experiences
- Le Big TamTam emphasizes vibrant and unexpected color combinations, transforming traditional food courts into visually engaging environments.
- Experience-driven Dining
- The design of Le Big TamTam focuses on the overall experience rather than typical marketplace functionality, enhancing customer engagement.
- Heritage Mall Modernization
- Le Big TamTam revitalizes Hanseviertel with a contemporary and playful food court, bridging historical architecture with modern design.
Who This Affects Most
- Food Service Design
- Innovative design trends like those used in Le Big TamTam can inspire new concepts in food service environments, focusing on aesthetic and experiential appeal.
- Retail Real Estate Rejuvenation
- Modernizing heritage-listed properties with creative projects such as Le Big TamTam can attract new visitors and increase foot traffic.
- Experience Economy
- By emphasizing unique dining experiences, Le Big TamTam exemplifies how businesses can thrive in the growing experience economy market.
