Although the circus theme has been used time and again by the fashion industry, the Las Oreiro 2012 ad campaign gives it a subtle twist. Instead of focusing on the seedy side of such traveling acts, this collection of images gives them a dose of glamor and elegance as though to recall the days when the circus was celebrated rather than shunned.
Starring the beautiful and acrobatic model Natalia Oreiro, the Las Oreiro 2012 ad campaign shows off the sophisticated Spanish style stunningly. In fact, it gives the fashion label a much-needed air of playfulness, since the clothing on its own can seem rather constricting and conservative (though undeniably sexy and feminine as well).
What's Driving This Trend
- Glamorized Circus
- Opportunity to create more high-end and elegant experiences within the circus entertainment industry.
- Sophisticated Fashion Label
- Innovative ways to add a dose of playfulness to conservative and constricting fashion styles.
- Celebrating Diversity in Modeling
- Opportunities to showcase models of different backgrounds and talents.
Who This Affects Most
- Circus Entertainment
- Innovating the circus experience to attract higher-end clientele.
- Fashion
- Incorporating playful elements to elevate traditionally conservative fashion styles.
- Modeling
- Opening up the modeling industry to include models with diverse backgrounds, skills, and talents.
