Sassy Inflatable Pool Shoots

The Lara Stone 'Wild Swimwear' Interview Magazine Spread is Ultra Fun

Poolside seductress seems to be the theme of the Lara Stone 'Wild Swimwear' shoot for Interview Magazine. The model has been making a splash in recent summer editorials from around the world, and this sassy spread is just another testament to her talent. Shot by Mikael Jansson, Stone sports a selection of bright and bold Fiorucci swimsuits, from sleek and sophisticated red, to tribal-patterned tankinis. Her poses are so powerful that it's easy to forget that she's posing with plastic inflatable pool toys rather than actual wild animals. My favorite photo shows Stone posing with a huge blow-up tiger, who she seems to be half-fighting and half-dancing with, while remaining sultry and seductive.

The Lara Stone 'Wild Swimwear' shoot is perfectly playful and entertaining, while still showcasing some great summer fashions and hot looks. The scenario is hilarious, but definitely works as a serious shoot -- something not all models or photographers could pull off. I'd love to see this pair work together again in the future for more wild and quirky spreads.

Poolside Seductress Trend
The trend of using playful and entertaining scenarios to showcase fashion and hot looks at the pool.
Bright and Bold Swimwear Trend
The trend of using bright, bold, and tribal-patterned swimwear for summer editorials.
Plastic Inflatable Props Trend
The trend of using plastic inflatable pool toys as props in fashion shoots.

Where This Applies

Fashion Industry
The fashion industry can take advantage of the trend of using playful and entertaining scenarios to showcase fashion and hot looks at the pool.
Swimwear Industry
The swimwear industry can leverage the trend of using bright, bold, and tribal-patterned swimwear for summer editorials.
Toy Industry
The toy industry can expand their target market by collaborating with the fashion industry to provide plastic inflatable pool toys as props in fashion shoots.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 74%
Freshness 8%

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