The Korean Levi's Ballet Video Shows Anything is Possible in Jeans
Senduran Bhakthakumaran — March 15, 2012 — Marketing
References: designtaxi & doobybrain
Authentic denim manufacturer Levi's has paired up with the Korean International Ballet to market its Stretch-to-Fit jeans through the Korean Levi's Ballet video commercial. Viewers are taken through a magical few minutes in which a couple wearing various denim outfits (usually not associated with ballet) gracefully perform acrobatic routines.
The commercial is set with the couple sitting at a train station waiting for an oncoming train. Usually, denim-wearers prefer a casual fit that doesn't bode much movement beyond walking, however, the Korean Levi's Ballet video shows that Levi's Stretch-to-Fit jeans are made for dancing anytime, anywhere. From spins to lifts to high jumps, the dancers make ballet look easy, especially in jeans.
I'm sure such grace would need a little more practice before potential customers decide to break out into performances in public areas, but at least you know it's possible!
The commercial is set with the couple sitting at a train station waiting for an oncoming train. Usually, denim-wearers prefer a casual fit that doesn't bode much movement beyond walking, however, the Korean Levi's Ballet video shows that Levi's Stretch-to-Fit jeans are made for dancing anytime, anywhere. From spins to lifts to high jumps, the dancers make ballet look easy, especially in jeans.
I'm sure such grace would need a little more practice before potential customers decide to break out into performances in public areas, but at least you know it's possible!
Trend Themes
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Denim Dancewear — Authentic denim manufacturers can venture into dancewear lines to tap into the growing trend towards fitness fashion.
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Athletic Jeans — Jeans manufacturers can explore the development of jeans specifically designed for athletic activities beyond casual walking.
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Unexpected Brand Collaborations — Brands can collaborate with seemingly unlikely partners to create unique and memorable marketing campaigns.
Industry Implications
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Fashion — The fashion industry can incorporate dancewear into their product offerings to cater to the fitness trend and embrace innovative designs.
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Sportswear — The sportswear industry can expand beyond traditional workout wear to provide customers with athletically functional denim options.
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Advertising — The advertising industry can use unexpected collaborations to create intriguing campaigns that capture attention and generate brand awareness.
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