Authentic denim manufacturer Levi's has paired up with the Korean International Ballet to market its Stretch-to-Fit jeans through the Korean Levi's Ballet video commercial. Viewers are taken through a magical few minutes in which a couple wearing various denim outfits (usually not associated with ballet) gracefully perform acrobatic routines.
The commercial is set with the couple sitting at a train station waiting for an oncoming train. Usually, denim-wearers prefer a casual fit that doesn't bode much movement beyond walking, however, the Korean Levi's Ballet video shows that Levi's Stretch-to-Fit jeans are made for dancing anytime, anywhere. From spins to lifts to high jumps, the dancers make ballet look easy, especially in jeans.
I'm sure such grace would need a little more practice before potential customers decide to break out into performances in public areas, but at least you know it's possible!
Stats for Dancing Denim Adverts
Trending: Older & Average
Research: 3,890 clicks in 215 w
Interest: > 3 minutes
Concept: Korean Levi's Ballet
Related: 88 examples / 68 photos
Segment: Females, 12-35
Comparison Set: 32 similar articles, including: dapper denim editorials, raunchy rockstar children, and denim doilies.
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