As eco-friendly as reusable lunchboxes are compared to paper and plastic bags, KI•RA and The Edible Tower shows that there are still better alternatives out there. Namely, a person can incorporate the container into the meal itself. In this case, the lunchbox is made out of a sturdy bread recipe that transports the food from point A to point B.
Designed by Greek designer Kostantia Manthou, KI•RA and The Edible Tower is a basic kit comprised of not only the recipe but also a ceramic dish for baking the bread, a special tool that creates dotted lines in the dough so the bread can easily be divided for each person later and a blanket to wrap it all in.
What's Driving This Trend
- Edible Food Containers
- The trend of creating edible food containers presents disruptive innovation opportunities for reducing waste and promoting sustainability in the food packaging industry.
- Functional Food Packaging
- The trend of incorporating functional elements into food packaging, such as using bread as a lunchbox, opens up opportunities for creative and interactive consumer experiences.
- DIY Meal Kits
- The rising trend of DIY meal kits, like the KI•RA and The Edible Tower, offers disruptive innovation opportunities for simplifying meal preparation and enhancing convenience for consumers.
Who This Affects Most
- Food Packaging
- The food packaging industry can explore innovative solutions by incorporating edible materials and functional designs into their packaging offerings.
- Bakery
- Bakeries can embrace the trend of edible food containers by expanding their product line to include bread recipes specifically designed for use as lunchboxes or other packaging purposes.
- Meal Kit Services
- Meal kit services can incorporate the concept of DIY meal kits using edible containers to attract customers with unique and interactive meal experiences.
