Portraits are often taken to capture a particular person's essence, and that is exactly what Kevin Cruff does with his portrait series. Although he does capture his subject's personality and demeanor, I have to say that I really like how he has concentrated on the lifestyle his subject leads as well.
From the garbage man to a plane model enthusiast and a coffee maker, subjects of Kevin Cruff's work are truly an eclectic group of people. Although I have to say that there is definitely a rustic, country vibe to his entire portrait portfolio.
Hailing from Seattle, Washington, Kevin Cruff specializes as a photographer in the advertising industry. Of course, one can see he does more than just that. Kevin Cruff lists Chevrolet and the Boeing Company as his clients.
What's Driving This Trend
- Everyday Lifestyle Portraits
- Opportunity for photographers and artists to capture the essence of individuals in their natural environments.
- Emphasizing Personal Lifestyle in Portraits
- Opportunity for photographers to focus on the lifestyle and personality of their subjects.
- Eclectic Group of Subjects
- Opportunity for photographers to showcase the diversity and uniqueness of individuals through their portraits.
Who This Affects Most
- Photography
- Disruptive innovation opportunity for photographers to explore new ways of capturing and presenting portraits.
- Advertising
- Disruptive innovation opportunity for marketers to use lifestyle-focused portraits to connect with target audiences.
- Art
- Disruptive innovation opportunity for artists to challenge traditional portrait styles and techniques.
