Calvin Klein and his ex-wife just sold some pearls he had bought her from the Duchess of Windsor. Proving once again that luxury jewelry doesn't have a downside, the pearls sold at an auction for $4.82 milllion, about $1.5 million more than estimated. The provenance of the pearls no doubt added value to the transaction.
Implications - Products or items that have celebrity significance are bound to increase in value since they add an extra level of unique exclusivity to even the most luxurious of objects. Trends such as this have the very real potential to pave the way for entire companies based around the reselling of celebrity possessions.
Calvin Klein Sells Ex-Wife's Jewels
More Stats +/-
40 Cause Marketing Innovations
Seamless Signal Booster Docks
Artifact Appreciation App
Record-Breaking Fitness Classes
Cubic Portable Lamps