Metropolitan Muse Campaigns
High-fashion looks from designers such as Jil Sander, Max Mara and Bottega Veneta were fashionably arranged by Victoria Bartlett. This Karlie Kloss Vogue Italia editorial incorporates the public in order to create an authentic backdrop, which is sure to make anyone want to jump on a plane to NYC!
Implications - Incorporating the public into product promotions and marketing stunts is a great way for companies to appear authentic. This kind of public appreciation gets consumers excited and can be an inexpensive alternative to hiring backup models and extras.